Marketing Task Force

The IEEE Photonics Society Marketing Task Force works closely with the IEEE Photonics Society Marketing Manager to increase engagement and visibility of the Society’s products and services. The Task Force also focuses on raising brand awareness through various initiatives. Examples of tasks include (but are not limited to): reviewing and approving content for various campaigns, internally and externally; contributing to strategic development and review of promotional materials and grassroots efforts; attending virtual & in-person events as advocates for the Society; staying connected with thought leadership in the community on how to position campaigns; etc.